You’re relaxing on the couch, scrolling through social media, when an ad for a hair product catches your eye. It reminds you that you need to restock your favorite Aveda products, so you quickly hop onto Amazon and place your order.
It’s easy, convenient, and with a few clicks, your products are on their way. Fast forward a week, and you’re at your monthly hair appointment. As your stylist educates you on the products she’s using, you casually mention, “I’m good on products; I bought some on Amazon last week.”
Ouch! While we all love convenience, have you ever stopped to think about the real impact of that purchase?
You see, buying from massive retailers like Amazon might seem harmless—and yes, it’s incredibly convenient—but it comes at a hidden cost. And it’s not Amazon or Jeff Bezos who feels it. It’s the local businesses, like the salon you visit regularly, and the people you’ve built relationships with—your stylist, the receptionist, and the countless others working behind the scenes—that feel the hit.
Local businesses are the backbone of any community. When you choose to buy your hair products from a local salon instead of a faceless online giant, you’re not just making a purchase—you’re making a difference. You’re supporting the stylists who work hard to keep you looking and feeling your best. These are people who live in your community, who support their families with their work, and who genuinely care about the products they recommend for you.
When your stylist offers you a product, it’s not just a sales pitch. It’s an informed recommendation from a professional who understands your unique needs. They’re recommending products because they know what will work for your hair and your lifestyle. Plus, buying from your salon ensures that you're getting authentic, high-quality products—something that isn’t always guaranteed when buying from third-party sellers online.
The impact of your decision to support Kennett Square businesses doesn’t stop at your stylist. When you shop local, the money stays within your community. It supports jobs, creates local economic growth, and helps small businesses thrive. These businesses, in turn, contribute to community events, local charities, and initiatives that make the place you call home more vibrant.
At local salons and other small businesses, you get something priceless—trust and expertise. Your stylist knows you, your hair, and your personal style. They care about your long-term results and will suggest the best products tailored to you, ensuring you’re always looking your best. In contrast, that product you bought on Amazon might be expired, counterfeit, or not even the brand you intended to buy.
The next time you’re tempted by the ease of online shopping, take a moment to think about the bigger picture. Ask yourself: Who do I want to support? Your decision to shop local strengthens the Kennett Square community that’s part of your daily life, and it contributes to a thriving community—one that’s filled with vibrant small businesses that continue to give back and make your town a better place to live.
